Tuesday, October 18, 2005

Bach for the MTV Generation.

The suits just don't get it. Latest tack promoting piano thumper Martin Stadtfeld.

"The bosses at Sony were suitably impressed with [Martin]Stadtfeld's recording. It wasn't long before the CD took the number one spot on Germany's classical music charts, and Stadtfeld was being toasted as a "sensation" and "the new face of classical music."

Sony wanted Stadtfeld to do for classical music what Josh Groban did for opera and Michael Bublé did for jazz -- attract a whole new target group to the genre. And indeed, a noticeable number of young fans can be seen in the concert halls where Stadtfeld appears."

Read the rest of this map of misreading here.

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