Saturday, July 21, 2007

Vroom Vroom = Duh duh duh duuuuuuh

Classical music has been put to all kinds of uses - everything from chasing away teenagers to purportedly building the gray mass of events. Now this from the world of public relations.

Beethoven would be rolling over in his grave if he could hear his Symphony No. 5 "remixed" for Hyundai Motor America's latest sale.
The 'Duh' effort is based on 'the idea that it's a no-brainer to pick a Hyundai,' says Jeff Goodby.
The 'Duh' effort is based on 'the idea that it's a no-brainer to pick a Hyundai,' says Jeff Goodby.
That's because Hyundai's version of the song, along with seven other classics, contains a single lyric: "Duh.

My quick take. Lighten up folks. Link

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