Wednesday, March 21, 2007

Look Who Wants Your Business

"So what store wants customers who can differentiate among Beethoven’s symphonies (other than the Fifth)? Perhaps not surprisingly, Amazon does. The Internet’s catch-all merchant last week opened a classical music discount store — a move, analysts said, that could benefit the company handsomely, since classical fans actually buy, rather than steal, their music."
Interesting play by, but there's loads of great places (for pay and free) elsewhere on the net. The more interesting line comes near the end of the piece. Interesting because of what it suggests in the way of possibilities for other musicians/arts groups/specialized labels.

Specifically, he said, Web sites could evolve with on-demand manufacturing capabilities.

“It makes much more sense to store all the music digitally and manufacture it at the point of order than keeping it all in inventory,” Mr. Underhill said. “You could also print whatever supporting material you want, and not be limited by the liner notes of the traditional LP or CD.”

Read the rest here.

1 comment:

Hucbald said...

I have recently been giving some thought as to what the new music recording/marketing paradigm is going to look like. On thing I HAVE figured out is that the recording business is going to be very granular. It seems likely that some big music houses and recording studios will be left standing, but they will be amid a sea of very small ones. It's the advertising and promotion paradigm that has me stumped. I have no idea what that will need to be like to succeed for a niche player. In any event, it ought to be much more decentralized and democratic. Populist, even.

I'd hate to be a recording studio engineer right about now, however.