I think violist Miles Hofman has got it just about right.
"Still, I'd much prefer our classical music marketers aim high, rather than low, especially because low targets tend to get lower and the slope toward outright pandering — "Mozart Babes" anyone? — is very slippery. And I admit that I find more value in celebrating the power of great music to elevate, rather than anesthetize, the human spirit."
and there's this to ponder
"And speaking of why people listen to music, did you know that when "classical" public radio stations survey their audiences, the most common answer to the question "why do you listen to classical music" is "because it's soothing"?"